HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of 1980s New York City. He was part of an early street skating generation that came up amongst a melting pot of city countercultures—hip hop, punk, graffiti, streetwear, and other underground movements.
In 1992 Hufnagel moved to San Francisco and became a professional skateboarder, offering him the opportunity to travel the world by means of his skateboard. Wanting to give back to the communities that raised him, Hufnagel opened the first HUF boutique in 2002 on an offbeat block in San Francisco’s Tenderloin district, bringing together the most respected skate, streetwear, and sneaker brands under one roof.
HUF quickly came to be recognized as the Bay Area’s institution for hard-to-come-by goods, attracting a new era of skaters, artists, and like-minded creatives. As it grew, Hufnagel launched his own collection, assimilating into one label what he felt epitomized the spirit of skateboarding and street culture.
Clown skateboards was founded in 2000, launching with an inaugural release of Banksy designed skateboards and legendary logo. They had one of the UK’s leading skateboard teams with Simon Skipp, Chris Oliver, Benny Fairfax, Garry 'Woody' Woodward, Mattias Nylen, Bryan Jones and Dom Henry. In 2005 the brand was put on ice with the aim of restarting at some point in the future.
In 2020 Clown came back with original team riders Skipp and Oliver on board along with Josh Cox. They also set up a CIC (Community Interest Company) called "In Action" which has done great work to help promote skateboarding, DIY projects, communities and much more.
OBEY CLOTHING WAS FOUNDED ON THE ART, DESIGN AND IDEALS OF SHEPARD FAIREY. WHAT STARTED FOR FAIREY WITH AN ABSURD STICKER HE CREATED IN 1989 WHILE STUDYING AT THE RHODE ISLAND SCHOOL OF DESIGN.
THE OBEY MEANING IS ROOTED IN THE DO IT YOURSELF COUNTERCULTURE OF PUNK ROCK AND SKATEBOARDING, BUT IT HAS ALSO TAKEN CUES FROM POPULAR CULTURE, COMMERCIAL MARKETING AND POLITICAL MESSAGING. FAIREY STEEPS HIS IDEOLOGY AND ICONOGRAPHY IN SELF-EMPOWERMENT. WITH BITING SARCASM VERGING ON REVERSE PSYCHOLOGY, HE GOADS VIEWERS, USING THE IMPERATIVE “OBEY,” TO TAKE HEED OF THE PROPAGANDISTS OUT TO BEND THE WORLD TO THEIR AGENDAS.
THE ORIGIN OF THE NAME GIRL SKATEBOARDS
Andy Jenkins said that the name “Girl” came from someone telling Rick Howard that he "skated like a girl", they thought it was funny and used it. The Girl Skateboards logo was designed by Andy who was head of their art department for many years.
Yapple Dapple Skateshop Collection
Yapple Dapple items
The House of Villains Collection
House of Villains - Dead but not buried.