One of our favorite brands at Yapple Dapple is AntiHero.
AntiHero is a board company that was founded by professional skateboarder Julien Stranger in 1995, following a proposition from Thiebaud, who is reported—by Jake Phelps, editor-in-chief of Thrasher —to have offered Stranger the opportunity during a period of time when both Stranger and Phelps perceived skateboarding as "stale".
Stranger has explained the original concept that underpinned AntiHero in the following manner: "Oh, there's was no concept ... well, maybe there was, I don't know. Just kind of balance out the rest, or something, with what was going on with us."
Phelps has stated further to Stranger's vague explanation:
I think if you pay attention to life and the way things are, that you, you come out pretty jaded by, you know, life. Or things aren't the way they should be. I think Anti Hero is a reflection of that. I think Julian's own twisted take on things has been, like I said, there's no expectation—we just skate, we fuck off, we have a good time. We go to trips sometimes and nothing happened. Or sometime we go on a trip and everything happens at once; you never know. And I think that that translates very much into John's way of life—whether it's hunting, fishing, or whatever, John's [Cardiel] an outdoorsman, and I think that, that hearty spirit of America translated very well with Julian's gritty grime of, like, the city slime, into making a really solid, "This is what it is to us."